Targeting demo · 10 live routesOne catalog · 10 landing pages
Same brand.
The signal picks
the page.
The ad they tapped, the query they typed, who they are coming back as — each is a signal. Lotto answers every one with its own committed landing page, drawn from the same 430-shoe Italian catalog. Tap any card to land where that visitor would.
Section · Paid social
Four ads. Four franchises. One Lotto.
Brasil Select, Hoop Star, Oxyrun, Groove — the same brand pitched four ways. Each ad routes to a page that keeps its promise.
Ad 01Brasil Select OG
“The football icon, off the pitch.”
Lotto's heritage Brasil Select OG — Italian leather, terrace-ready colourways.
Ad 02Hoop Star OG
“Court legend. Star White.”
The Hoop Star OG basketball silhouette, reborn for the street in Italian craft.
Section · Search intent
They typed it. We answered it.
Real Google queries — each resolves to the page that speaks its exact language.
Section · Repeat visitors
We remember how they browse.
No personas — behaviour only. A returning visitor's own history rewrites the page they see next.
From courts to culture — 50 years of Italian sport.
Since 1973, Montebelluna · made for Indian feet · Brasil Select OG from ₹2,999